The OOF is a digital magazine project which gathers together all the news about the record, the entertainment and the events around the world.
If you're "hungry of news" The OOF is the answer! You can find it on Twitter, Facebook, Pinterest, Instagram and Youtube. The OOF is everywhere, even in paper format every 3 months.
LAUNCH CAMPAIGN - The OOFProject
The launch of The OOF sarts with a 10 seconds video (loaded on youtube, twitter and Instagram) set in an imaginary big city where people "eat" (literally) news. Who in a sandwich, who in an bag (as if they were peanuts or chips) and some even on a cone (instead of ice cream): people literally eat all pieces of printed paper, such as newspaper, as it was normal.
A girl eats "paper cereals" at home, watching absently on his smartphone. Then she stops. Her eyes slowly open wide and her face shows (in slow motion) an expression of pure amazement. Same story for a boy, busy eating a sandwich stuffed with magazines pages on the street: the boy becomes immobile, staring with amazement something to his left. Something that the viewer can not see yet.
The video fade to black and just a logo and a date appears on the sceen:
The OOF - 01/05/2016.
Are you hungry?
Then the video ends.
This video will be released about a month before the exit of the magazine and it will be implemented by 5 seconds, a week before the coming out. Within this 5 seconds there will be a list of 5 places (5 large cities) in each State, followed by an hours for every places.
On the day of the release of the OOF, anyone who has reached the right place at the right time, will find The OFF's stands which will distribute 300 free copies of the magazine and will offer a street food service, seating, tables, wi-fi coverage and a soft drink and a sandwich for free. A similar event will be repeated every 3 months in different places and different hours. The address and the timing will be announced on the official site of The OOF and through its social through new videos.
The OOF | magazine | digital
